Monday, August 24, 2009

PlayStation 3 Price Drop Unlikely To Boost Blu-ray

Many in the industry expect growth in Blu-Ray sales after waiting on the last week the long cut on the Playstation 3 price at $ 299. After all, the PS3 has been considered by many (including me) as the Blu ray best on the market, and now the price is more consistent with stand-alone players can deal with the disc format HD.

Therefore, logical thinking, right? Well, perhaps.

Despite previous price than the PS3 and the third-place status among video game consoles, the flagship system that Sony installed base of users want - approximately 24 million worldwide, including approximately 9 million in State agreed. To stand-alone Blu-ray for a total of 2 million over the estimated United States, the PS3 has long most popular Blu-ray.

But this did not translate into a windfall in Blu-ray.

Yes, Blu-ray sales have increased steadily, up 91 per cent in the first half of this year compared with 2008, according to Digital Entertainment Group. It is impressive until you look more closely at these figures.

Blu-ray sales in the first six months of 2009 totaled 407 million dollars, which is still approximately 1/20th of the total sales of the DVD down during the same period. And as I mentioned a few months ago, during the first quarter, less than a full Blu-Ray had bought the house at the Blu-ray media, including the PS3.

Indeed, with approximately 11 million households Blu-Ray and reported 40 million Blu-ray titles sold to date, according Deg, less than four Blu-ray discs purchased by households Blu-ray format next three years. This is not a way to keep the industry.

In addition, the average number of discs per family certainly skewed towards the 2 million stand-alone Blu-ray, as their owners bought only devices to play high-def DVD.

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